Albertsons Companies inc. shared Thursday that its O Organics brand is celebrating its growth and evolution with new packaging.
The private label is designating April as Organic Breakfast Month and encouraging customers to share their breakfast routine on social media in an effort to make O Organics the go-to brand for Gen Z and young millennials, according to the company.
“Many of our customers have embraced an organic lifestyle and consider it to be a meaningful part of their personal values,” said Brandon Brown, SVP of own brands at Albertsons Cos., in a statement. “We modernized the O Organics design while preserving our bright, multicolored logo and the easily identifiable ‘O.’”
O Organics launched in 2005 with 150 USDA Certified Organic products, spanning bakery, beverages, canned and frozen food, cereal, dairy, and snack items. Today, O Organics includes over 1,500 products in its assortment from organic fresh fruits and vegetables to organic dairy and meats, organic cage-free certified eggs, organic snacks, organic baby food, and more.
“We believe every customer should have access to affordable, organic options that support healthy lifestyles and diverse shopping preferences,” said Jennifer Saenz, EVP and chief merchandising officer at Albertsons Cos, in a statement. “Over the years, we have made organic foods more accessible by expanding O Organics to every aisle across our stores, making it possible for health and budget-conscious families to incorporate organic food into every meal.”
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