Albertsons Cos has launched the O Organics “Fight Hunger, Serve Hope” initiative to combat hunger during the summer months when households with school-aged children face higher rates of food insecurity. Through August 1, the company will donate one meal for every O Organics private label product purchased, up to $7 million, the equivalent of 28 million meals, according to the retailer.
O Organics products purchased at any of the grocer’s banner stores during the time frame will fund grants to over 200 organizations that enhance school breakfasts, provide weekend breakfast food, offer backpack programs with food to take home, supply summer breakfast meals, and many other breakfast-related programs.
"While summertime sparks excitement for countless students, it also marks the unfortunate reality that 22 million children face when they lose access to school cafeteria lunches and breakfasts they depend on throughout the school year," said Jennifer Saenz, EVP and chief merchandising officer at Albertsons Cos, in a statement. “As a company, we are committed to making a difference in the lives of children in need. For the first time, we are making it easier than ever for our customers to support this mission by connecting each purchase of our O Organics brand to hunger relief efforts in the communities we serve.”
The O Organics “Fight Hunger, Serve Hope” program follows the recent update of the O Organics brand and an ongoing commitment by the company to address food insecurity by awarding $9 million in multiyear grants to nonprofits committed to ending hunger.
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