Albertsons Companies launched Thursday the Signature Select Mix + Match meal solution, a private label line. The offerings are available in 1,900 Albertsons Cos. stores including Albertsons, Safeway, Vons, Jewel-Osco, Acme, and Shaw’s.
Designed to save customers time, the line's frozen entrees, sides, and veggies cook together in an oven heated to 375 degrees for about 35 minutes, according to the retailer.
“At Albertsons Cos., we are committed to delivering great quality with unparalleled value and convenience,” said Jennifer Saenz, EVP and chief merchandising officer at Albertsons Cos., in a statement. “Our new Signature Select Mix + Match line of frozen entrees, sides, and veggies made from quality ingredients is the ultimate solution for busy families who need a simple, delicious dinner without time-consuming prep and clean up.”
Located in the frozen aisle, the products offer shoppers the ability to mix and match the following dishes:
• Entrees: Chicken Parmesan, Chicken Meatloaf with Sweet & Spicy Glaze, Italian Meatballs with Marinara Sauce, Chicken Marsala with Mushrooms and Southern Style BBQ Pulled Pork
• Sides: Homestyle Mac & Cheese, Parmesan Crusted Potato Medley, Garlic Mashed Potatoes, Cornbread Casserole and Creamy Tomato Basil Pasta
• Veggies: Honey Glazed Carrots, Green Bean Almondine, Sweet Corn Succotash, Broccoli with Cheese Sauce and Mashed Cauliflower with Chives
Earlier this year, Albertsons Cos. announced the consolidation and rebranding of its Signature family of brands under one master brand, Signature Select, which was accompanied by a rebranded logo, packaging, and marketing campaign.
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