Yarmouth, Maine, October 20, 2021 – WATCHAREE’S, a leading national brand of authentic ready-to-eat Thai sauces, has launched two new curry sauces – Thai red curry sauce and coconut curry sauce – that are now available at Hannaford. Created by Watcharee Limanon, a recognized Thai culinary artist from Bangkok, WATCHAREE’S sauces embody Thai regional traditions and diverse cultural influences. WATCHAREE’S Thai red curry sauce, which is a mainstay in Southern Thailand, is bursting with turmeric, while the Thai coconut curry sauce, known as khao soi, is a rich and comforting noodle soup from northern Thailand.
“WATCHAREE’S has truly been a local, grassroots success story for Hannaford. The outstanding quality of the product (absolutely some of the best Thai sauces in the market from both my personal household’s and customer’s opinions), and WATCHAREE’S devotion to sampling in Hannaford stores across Maine, has grown this brand into one of the top Asian sauces that we offer,” says Derek Keane, Assistant Category Manager, Hannaford Supermarkets. “A great product from good people with a story to tell really will sell itself once you can let the customer try it, and they have responded, coming back for WATCHAREE’S time and time again!”
All WATCHAREE’S products are manufactured from fresh traditional ingredients, including aromatic herbs and spices, rich coconut milk and tangy tamarind. They are also non-GMO verified, plant based, gluten free and vegan with no artificial preservatives or other additive. WATCHAREE’S best seller, Thai peanut sauce, is the spicy sidekick of satay, but also brings a tangy warmth to fresh vegetables, noodles or wraps. Her massaman curry sauce is a hearty simmer sauce that infuses meats with the best of Thai traditions. WATCHAREE’S Thai green curry sauce is bold yet delicate, while her pad Thai sauce is inspired by a recipe from traditional fishing villages east of Bangkok, and blends fragrant spices, sweet shallots and tamarind.
About Watcharee. Watcharee Limanon, a recognized culinary artist from Bangkok, has handcrafted exquisite Thai sauces from premium quality coconut milk, fragrant spices and other traditional ingredients to capture the subtle richness of Thai flavors. In creating her sauces, Watcharee combines time-honored recipes with modern convenience to create an authentic culinary experience. Thai Culinary Arts Studio LLC, which manufactures WATCHAREE’S brand, is a certified woman-owned small business.
For more information, including recipes, please visit www.watcharee.com.
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