Nearly 2,000 Products Competed for the Top Specialty Food Association Award
Yarmouth, ME (May 12, 2022) – WATCHAREE’S has won the new product award in the Sauces category as part of the Specialty Food Association’s (SFA) 2022 sofi™ Awards, a top honor in the $170.4 billion specialty food industry. WATCHAREE’S Thai Peanut Sauce was one of 102 winners selected by a panel of specialty food experts from nearly 2000 entries across 53 product categories. Products are judged anonymously on taste, ingredient quality and innovation at the Rutgers Food Innovation Center.
Created by Watcharee Limanon, a recognized Thai culinary artist from Bangkok, WATCHAREE’S sauces are made in Thailand from fresh, clean ingredients and embody the best of Thailand’s culinary traditions. “We are honored and thrilled to have won the new product award for our Thai peanut sauce,” said Watcharee. “We know people are busy, yet don’t want to compromise quality and flavor, so we have created pre-made sauces that enable home cooks to make classic, healthy Thai favorites. Our peanut sauce is truly our best seller that combines rich tradition with convenience and versatility.”
WATCHAREE’S sauces are sold at select retailers nationwide including Whole Foods, Hannaford, Wegmans, Publix Greenwise and Meijer, as well as on online platforms. Our award-winning peanut sauce in a 7 oz. pouch is sold at Stop & Shop.
The sofi Awards are open to members of the SFA and have been given each year since 1972. Winners will be showcased at the 2022 Summer Fancy Food Show, running June 12-14, at the Javits Center in New York City. Open only to the trade, it is the largest East Coast B2B-only specialty food and beverage show. For more information, visit specialtyfood.com.
About WATHAREE’S. Watcharee Limanon has handcrafted exquisite Thai sauces from premium quality coconut milk, fragrant spices and other traditional ingredients to capture the subtle richness of Thai flavors. In creating her sauces, Watcharee combines time-honored, classic recipes with modern convenience to create an authentic culinary experience. All ingredients are clean, plant-based, non-GMO and gluten free. Thai Culinary Arts Studio LLC, which manufactures WATCHAREE’S brand, is a certified woman-owned small business.
For more information, including recipes, please visit www.watcharee.com
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