Alicorp, the most important Peruvian mass consumer goods company in Latin America will exhibit at the 2024 Summer Fancy Food Show, which attracts thousands of diverse makers, buyers, brokers, distributors, and industry professionals from across the U.S. and the globe for three days of delicious product discovery, networking, and business opportunities. Alicorp will showcase Tari Peruvian Hot Sauce, the brand of hot sauces designed exclusively for the American palate, in Booth #5254
Tari is Alicorp's brand of sauces based on Peruvian Rocoto Peppers and Peruvian Amarillo Peppers. In just a few months of its launch, Tari was positioned among the 30 favorite hot sauces on Amazon and is in more than 50 retail stores in the country, such as Lowes Food Stores, Meijer, and The Fresh Market.
To create products for the American palate, Alicorp designed a mechanism to get closer and know the needs of U.S. consumers and thus, work to create the perfect flavorful hot sauce that contributes to the largest and most competitive market in the world.
The consumption and growth of the condiments and hot sauces market in the United States is constantly evolving. According to data provided by Circana, advisor on the complexity of consumer behavior, this year the value of the condiments market is 25 billion dollars with a growth of 5%, and for hot sauces it is 1.1 billion dollars, growing up to 9%.
Entering the U.S. market reflects Alicorp's commitment to one of the most important markets in the world, its vision of leadership, and its contribution to the dissemination of Peruvian culture in the world.
“Fifteen years ago, we started a flavor adventure through Peru, with the objective of connecting with our consumers and exploring the richness of homemade hot sauces. We are very proud of the product that we are offering to the American market, also being able to participate in the Fancy Food Show open doors to new alliances to continue strengthening Tari's presence in the country.” comments Pamela Scarponi, International Business Director at Alicorp.
"The Summer Fancy Food Show is the premier product discovery event for the specialty food industry, and this year’s event puts even greater emphasis on what’s new and innovative in food and beverage,” said Bill Lynch, president, Specialty Food Association. “We’re thrilled that Alicorp with Tari Peruvian Hot Sauce will be among the exciting makers sharing their delicious, high-quality products with Show attendees.”
Each year, thousands of industry professionals attend the Summer Fancy Food Show for product discovery, trendspotting, networking, and education. The 68th Summer Show runs June 23-25 at the Javits Center in New York and will feature more than 180,000 specialty foods and beverages from global makers, as well as hot trends from the SFA Trendspotter Panel, category-specific pavilions, the new Debut District featuring first-time exhibitors, brand-new products, incubators, and startups; the sofitm Awards Gala celebrating the winners of sofi, Lifetime Achievement, Leadership, and Hall of Fame Awards, education sessions for professionals at every stage of their business journey, and more.
More Information
About Tari Peruvian Hot Sauce
Tari is a new Peruvian Hot Sauce made from unique Peruvian peppers: Amarillo Pepper and Rocoto Pepper. Our hot sauce is authentic and flavorful. We use fresh ingredients and vegetables that we crush, maintaining the Andean tradition of the “batán” or grinding, which helps create the natural flavor of the ingredients. Tari is the leading Peruvian Hot Sauce with over 70% market share. For more information click here
WEB: https://tarisauce.us/
IG: https://www.instagram.com/tari.usa/?hl=en
TikTok: https://www.tiktok.com/@tari.usa?lang=en
Contact us: [email protected]
Hashtags: #EatDiferente #Tariperuvianhotsauce #TariUSA
About Alicorp
Alicorp is a leading consumer goods company headquartered in Peru, with operations in other Latin American countries, such as Bolivia, Chile, Ecuador, and exports to more than 25 other countries. The Company focuses on four core businesses: (1) Consumer Products (food, personal and home care products), in Peru, Bolivia, Ecuador, Colombia and other countries, (2) Industrial Food Products (industrial flour, industrial lard, pre-mix and food service products), (3) Aquaculture (fish and shrimp feeding) and (4) Crushing (soy and sunflower seeds). For more information click here
Linked In: https://www.linkedin.com/company/alicorpoficial/
Press contact
Edna Santos
[email protected]