Las Vegas, Nevada – (Janaury 19th, 2025) Sweetish will exhibit at the 2025 Winter Fancy Food Show, the kickoff event of the food industry’s annual cycle, produced by the Specialty Food Association and offering thousands of diverse makers, buyers, brokers, distributors, and industry professionals from across the U.S. and the globe three days of delicious product discovery, networking, and business opportunities. Sweetish will showcase its Swedish candy & goods, including Sweetish Original Gummies, SkandyPop Lollipops, Kolsvart, Jelly Bean Planet, Pandy, and BonBon Fish) in Booth #1563.
“We’re so excited to offer the specialty food industry a first look at the innovative products from Sweetish and all their fellow exhibitors at the 2025 Winter Show,” said Bill Lynch, president of the Specialty Food Association (SFA). “Thousands of buyers, distributors, brokers, press, influencers, and investors participate in the Winter Fancy Food Show each year because our exhibitors provide a glimpse into the future of food and the trends that will shape the industry moving forward.”
The 49th Winter Fancy Food Show returns to the Las Vegas Convention Center from January 19-21 and will feature more than 90,000 specialty foods and beverages from global makers. Participants will also gain access to real-time insights from the SFA Trendspotter Panel, educational programming and panels on the Main Stage, and the new Debut District area featuring first-time exhibitors, brand-new products, incubators, and startups.
Also new at the 2025 Winter Show are First Taste Experience, a food hall on the show floor featuring a daily rotation of new-to-market products and samples; Spark Showcase, a dynamic area offering all-day programming that will spark new ideas, new connections, and new discoveries; Ask the Experts, an interactive space dedicated to 1:1 or small-group sessions; and Maker Prep Course Graduation, a celebration of the first class of manufacturers to complete SFA’s six-month program for emerging entrepreneurs.
“We are super excited to be launching our own line of candies this year, with Sweetish Original gummies and SkandyPop lollipops! Our team will also be featuring and sampling a variety of Swedish, Danish, and Scandinavian brands. Please stop by booth number #1563!”
Registration for the Winter Show is open now to qualified members of the specialty food trade, industry affiliates, and media. To learn more about the benefits of attending and exhibiting, visit the Show site..
About Sweetish
Sweetish was founded in 2019 by Tyler Graybeal. Located in Lancaster, Pennsylvania, the company’s philosophy about Swedish candy is all about bringing the concept of pick-n-mix candy walls to the US. Featuring predominately natural ingredients and importing directly from Sweden, the company’s inspiration and focus is quality ingredients and unique imported products. Future plans include a blossoming partnership with CandyKing, a Swedish pick-n-mix wall solutions brand. More information can be found at www.sweetishwholesale.com.
Sweetish MEDIA CONTACT: Emily Bishop
Emily Bishop, Sales Coordinator, 717-655-1275, [email protected], @sweetishcandystore on Instagram and Facebook
Sweetish MEDIA CONTACT: Tyler Graybeal
Tyler Graybeal, Owner, [email protected], @sweetishcandystore on Instagram and Facebook
About the Specialty Food Association
The Specialty Food Association (SFA) was founded in 1952 and is the not-for-profit trade association of the $207 billion specialty food industry. Representing more than 3,800 businesses worldwide, SFA champions industry participation and success for a diverse community of makers, buyers, importers, distributors, and service providers by developing resources, information, education, and events that celebrate innovation and inclusivity. SFA owns and operates the Fancy Food Shows as well as the sofi™ Awards, which have honored excellence in specialty food and beverage annually since 1972. The SFA also produces the e-newsletter SFA News Daily, the Trendspotter Panel annual predictions and Fancy Food Show reports, the State of the Specialty Food Industry Report, Today's Specialty Food Consumer research, and the Spill & Dish podcast. Find out more online and connect with SFA on Facebook, X, Instagram, LinkedIn, and TikTok.
Press Contact: [email protected]
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