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Specialty Food Company Strikes Gluten-free Gold

Specialty Food Company Strikes Gluten-free Gold

Memphis, Tennessee –The award-winning, specialty food producer, Lily Maude’s®, is honored to announce its Homestyle Pancake Mix has won the Gold Award in the Breakfast category as part of the Specialty Food Association’s (SFA) 2024 sofi Awards, a top honor in the $207 billion specialty food industry.

“sofi Gold Award winners have accomplished something truly extraordinary,” said SFA President Bill Lynch, “which is that they’ve risen to the top of incredibly competitive categories. Every year, we see a flood of superstar specialty food products submit for sofi consideration—those that earn top marks from our judges really are the best of the best.”

Lily Maude’s® Homestyle Pancake Mix was selected by specialty food experts, buyers, and media as its top Breakfast product, alongside Gold Winners in 49 total categories. Products are judged on taste, including flavor, appearance, texture, and aroma, ingredient quality, innovation. All tastings are anonymous and held at the Rutgers Food Innovation Center.

“This is indeed an honor to win such a prestigious award,” stated Gili Waller, Lily Maude’s® founder. “When we first introduced the pancake mix in 2022, it was well received, and now being awarded Gold for a product absent of gluten and nuts is nothing short of a miracle. Waller continued, “It’s a remarkable feat to have won the SFA’s 2023 sofi Award Baked Goods-Bakery Desserts and now Gold in a completely different category.” The specialty food industry is just that—special. Elle Green, Director of Product Development, stated, “Our team is grateful that our unwavering commitment to the choicest ingredients and time-honored baking traditions hasn’t gone unnoticed. This award is truly validation.”

Whether for yourself or someone special, each set of 6 bundtlets is scratch baked in small batches and delicately packaged in the company’s signature box, making it the ideal gift.

About Lily Maude’s®

Lily Maude’s® is an award-winning, specialty food company offering a complete line of gluten-free and nut-free flour confections and pantry staples allowing consumers to enjoy the taste and appreciate the ingredients. Products are available for wholesale, online retail and corporate gift-giving. To learn more, visit lilymaudes.com.

For media inquiries or further information, please contact:  

Gili Waller
[email protected]     
+1 (901) 552-8558 cell
+1 (901) 444-3281 office