NOOISH Debuts First-Ever Shelf-Stable, Three-Minute Matzo Ball Soup, Transforming a Centuries-Old Comfort Food for Today's Consumer
CHICAGO, January 2025 – NOOISH, a pioneering Jewish food brand, announces the launch of the world's first instant matzo ball soup in a convenient microwavable cup. This breakthrough innovation transforms the beloved comfort food from a time-intensive traditional dish into a premium three-minute meal, making authentic Jewish cuisine accessible to modern consumers nationwide.
"While other ethnic cuisines have successfully modernized for today's fast-paced lifestyle, Jewish comfort food has remained largely unchanged," says NOOISH founder Sarah Nathan, a veteran of the CPG and Jewish culinary industries. "Traditional matzo ball soup either requires hours of preparation or costs upwards of $150 for shipped frozen alternatives. We're revolutionizing this space with proprietary technology that maintains the authentic taste and texture while making it instantly accessible."
The innovative product features:
- Innovative technology preserving the signature fluffy texture
- Premium ingredients through partnerships with Burlap and Barrel and Real Salt
- Three perfectly-sized matzah balls and hearty veggies in a clean-label broth
- CRC Kosher Pareve and vegetarian certification
- Shelf-stable format requiring no refrigeration
NOOISH's contemporary approach extends beyond the product to its vibrant, inclusive packaging design. "Our brand celebrates Jewish joy while welcoming everyone who craves comforting soup, whether they're Jewish, Jew-ish, or simply soup enthusiasts," explains Nathan.
The product arrives as the premium instant soup category experiences significant growth, with consumers increasingly seeking convenient yet authentic ethnic food options. NOOISH Instant Matzo Ball Soup is now available at select specialty retailers nationwide and direct-to-consumer at www.nooishfoods.com.
NOOISH will be in attendance at the Winter Fancy Food Show – Booth 3502A.
About NOOISH: Founded in 2024, NOOISH reimagines traditional Jewish comfort food for modern consumers. The company's flagship product, Instant Matzo Ball Soup, represents the first innovation in shelf-stable Jewish comfort food, combining authentic flavors with unprecedented convenience.
Media Contact: Sarah Nathan Founder & CEO [email protected] 714-856-1095 Chicago, IL