BOZEMAN, MT (April 23, 2025) – Dubai Chocolate is a hot trend across the globe, and Béquet® Confections is offering consumers a unique spin on the viral sensation —Bequet® Dubai Chocolate Caramel. The premium, nut-free treat is made in Montana with all-natural ingredients, combining the company’s award-winning butter caramel, enhanced with real cocoa, and rolled with a layer of pistachio-flavored caramel through the center. Bequet® Dubai Chocolate Caramel is available to order immediately with product shipping in June.
Traditional Dubai chocolate bars are milk chocolate filled with pistachio cream and kataifi (finely shredded phyllo dough). Bequet® Dubai Chocolate Caramel is an outstanding alternative for those with allergies, since the product is certified gluten-free and nut-free.
TikTok spurred the worldwide Dubai Chocolate craze, with more than 406,000 videos on the social media platform using the #Dubaichocolate hashtag. This month, several news outlets posted about a pistachio shortage due to the overwhelming demand for the trending treat.
“Our Dubai chocolate-inspired caramel is a nut-free product, which we're really excited about because our entire lineup has always been nut-free and tree allergen-free,” says Jon Nielsen, Co-President of Béquet Confections.
Made with all-natural, non-GMO premium ingredients, each bite-sized piece of the kosher-certified Béquet® Dubai Chocolate Caramel is individually wrapped. Every 3.6-ounce pouch contains nine caramels with a suggested retail price of $5.99. The stand-up pouches are boxed 12 per display-ready carton.
Béquet Confections sources the purest ingredients available, without added preservatives, artificial colors, or artificial flavors to create the most exquisite, indulgent caramel. The company has received 12 prestigious national awards recognizing its uncompromising commitment to quality. Based in Bozeman, Montana, Béquet Confections launched in 2001 by Robin Béquet at the encouragement of friends and family who couldn’t get enough of her gourmet caramel. In 2019, Béquet Confections joined the Life is Sweet family of brands. Today, Béquet® Gourmet Caramel is found in leading grocery and club stores, online, and in thousands of specialty and gourmet shops across the country. For more information, visit www.BequetConfections.com.
# # #
Media Contact:
Karen Haggerty
770.579.9897
Karen@Pinpointcom.net