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MIC Food Group Launches "Meet the Menu Makers" August Campaign

MIC Food Group Launches "Meet the Menu Makers" August Campaign

Miami, FL – (August 20, 2024) MIC Food Group is excited to launch its "Meet the Menu Makers" campaign this August, spotlighting four versatile and vibrant products under the United Flavors® brand: Tri-Color Sweet Potato Fries, Orange Sweet Potato Fries, Golden Sweet Potato Fries, and Purple Sweet Potato Fries. These eye-catching fries not only add a burst of color to any dish but are also packed with natural sweetness and nutrients.

All products are frozen and ready-to-heat, ensuring ease and convenience for busy kitchens.

The United Flavors® Sweet Potato Fries line offers something for everyone, whether you're looking to enhance a classic dish or introduce something new and exciting to your menu.

Here’s what makes these products stand out:

  • Vibrant and High Quality: Harvested and frozen at peak freshness, these sweet potato fries bring rich flavor and brilliant color to every plate without the need for added preservatives.
  • Nutrient-Rich: Naturally packed with vitamins and antioxidants, these fries offer both taste and health benefits.
  • Visual Appeal: With options ranging from golden to deep purple hues, these fries not only enhance taste but also add visual excitement to any dish.
  • Versatility: Perfect as a side, appetizer, or even a unique ingredient in creative dishes, these fries fit seamlessly into any meal concept.
  • Convenience: Pre-cut, frozen, and ready-to-heat, they offer consistent quality and ease of use, reducing prep time in the kitchen.
  • Vertically Integrated Supply Chain: MIC Food Group’s 24 plants across 8 countries ensure reliable quality and supply flexibility for all customers.

“We’re proud to showcase our United Flavors® Sweet Potato Fries as part of this campaign. These products reflect our commitment to delivering high-quality, visually appealing, and nutritious options to our customers,” says MIC Food Group’s Director of Marketing, Valeria Lytton.

About MIC Food Group
Founded in 1987 by Alfredo Lardizabal Sr., MIC Food Group®, a Certified Minority Business Enterprise (MBE) and family-run business, has established itself as a leader in providing authentic tropical flavors to households and businesses nationwide. From its origins in Miami, the company has grown into a top supplier of ready-to-use frozen tropical fruits and vegetables.

Today, MIC Food Group operates as a vertically integrated supplier with 24 servicing plants across 8 countries in Latin America, delivering flexible and cost-effective solutions to clients around the world.

Fact Sheet:

  • Company Name: MIC Food Group®
  • Founder: Alfredo Lardizabal Sr.
  • Year Founded: 1987
  • Specialization: Frozen, ready-to-use tropical fruits and vegetables
  • Distribution: Nationwide to restaurants, in-store delis, food manufacturers, and retail private label brands
  • Family-owned and Run Business
  • Certified Minority-Owned Business

MIC Food Group Media Contact:
Valeria Lytton
Director of Marketing
[email protected]

Follow MIC Food Group on Social Media:
LinkedIn: MIC Food
Facebook: MIC Food
Instagram: MIC Food
YouTube: MIC Food