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LAKRIDS BY BÜLOW LAUNCHES NEW LIMITED EDITION LOVE COLLECTION

LAKRIDS BY BÜLOW LAUNCHES NEW LIMITED EDITION LOVE COLLECTION

January 16 2025: They say the best love is the one that stands the test of time, and this Valentine’s Day, Danish confectionery brand LAKRIDS BY BÜLOW celebrates timeless love with its indulgent LOVE collection.

Chocolate coated licorice varieties STRAWBERRIES & CREAM and PEACHES return alongside the iconic heart-shaped LOVE SELECTION BOX, with a new colorful design ready to sweeten hearts once again. Available online at lakridsbybulow.us, Amazon, as well as select retailers and specialty stores nationwide from January 16th 2025.

LAKRIDS BY BÜLOW continues its mission to make the world love licorice, and what better way to do so than with the LOVE collection. Crafted with passion and attention to detail in Copenhagen, the chocolate coated licorice delicacies showcase the perfect blend of gourmet licorice, rich chocolate, and vibrant fruity flavors.

PEACHES: The peach is often celebrated as the queen of fruits, and PEACHES captures its luscious sweetness in every bite. The flavor combines the sweet notes of ripe peaches with a hint of salmiak (“salty licorice”) and passion fruit, coated in smooth white chocolate and a crunchy sugar shell for a fruity delight to brighten up a romantic evening.

STRAWBERRIES & CREAM: This returning favorite showcases the perfect pairing, uniting tangy strawberries and smooth cream with a core of licorice, all encased in a white chocolate coating. Strawberries and cream famously bring out the best in each other, making it an ideal treat to celebrate a special occasion.

Both flavors are available in SMALL 125g, MSRP $13.99, and REGULAR 295g, MSRP $23.99

LOVE SELECTION BOXES: A delicious variety including LOVE flavors and popular favorites including PASSION FRUIT, SALT & CARAMEL, and DARK SEA SALT, offering chewy, crispy, and crunchy textures.

Now available in a NEW size, SMALL 175g, MSRP $23.99 and REGULAR 450g, MSRP $44.99.

Licorice can be  a polarizing flavor in the US, but LAKRIDS BY BÜLOW is on a mission to change that with its Danish gourmet licorice. Known for its innovative flavors and craftsmanship, the brand surprises and delights even the most skeptical of licorice haters. This February, share the LOVE collection and turn simple moments into cherished memories, proving that small, thoughtful gestures leave a lasting impression.

-ENDS-

For further information, images and samples please contact Mia Vetner.

Email: [email protected]

https://lakridsbybulow.us/all-products/
https://www.instagram.com/lakridsbybulow/

About LAKRIDS BY BÜLOW                                                      
LAKRIDS BY BÜLOW is an international premium confectionery brand offering distinctive products based on innovative combinations of licorice and chocolate founded on the Danish island of Bornholm in July 2007. LAKRIDS BY BÜLOW  has its own stores in Denmark, Sweden, Norway, Finland, Germany, the UK and the UAE, with its products sold at over 2,000 retailers in 35 countries.

B-Corp certified, LAKRIDS BY BÜLOW was the first confectionery company in the world to use jars in 100% recycled plastic. All products are Gluten-free, GMO-free and are crafted in Copenhagen, where the factory operates on 100% green energy.