Copenhagen, Denmark – (January 2025) LAKRIDS BY BÜLOW, the Danish confectionery brand on a mission to make the world love licorice, is excited to announce its participation in the 2025 Winter Fancy Food Show. Attendees are invited to indulge in tastings of LAKRIDS BY BÜLOW’s gourmet Danish licorice, including its pure licorice classics and iconic chocolate-coated licorice in bold, unexpected flavor combinations.
“As part of our mission to make the world love licorice, we couldn’t be more excited to share our passion for this unique Nordic taste in the USA,” said Jennifer Donnellan, VP of US Sales & Business Development at LAKRIDS BY BÜLOW. “While licorice has traditionally been a polarizing flavor in the States and around the world, our surprising flavor combinations, exceptional ingredients and craftsmanship prove that anyone can become a licorice lover. We’re here to convert even the most skeptical palates with every bite and bring true innovation to the Premium Confections category. ”
Visitors to Booth #1456 will have the opportunity to experience LAKRIDS BY BÜLOW’s gourmet licorice creations firsthand, from the timeless sweet and salty classics to indulgent chocolate coated licorice varieties like PASSION FRUIT and SOUR STRAWBERRY. Guests can also sample our new Organic SLOW CRAFTED selection including MANGO VANILLA, MILK & HONEY, DARK TRUFFLE and CARAMEL DATE, as well as seasonal Limited Edition flavors, including the latest arrivals, STRAWBERRIES & CREAM and PEACHES.
In addition to booth tastings, LAKRIDS BY BÜLOW will be featured at the First Taste Experience Holiday Market on Monday, January 20th, from 1:00pm – 4:00pm, located in the Debut District. Guests will have the opportunity to enjoy a curated selection of seasonal Limited Edition chocolate coated licorice flavors featured in the 2025 LOVE, SUMMER, and WINTER collections.
About LAKRIDS BY BÜLOW
Founded in 2007 by Johan Bülow on the island of Bornholm, Denmark, LAKRIDS BY BÜLOW is the story of passionate craftsmanship for gourmet licorice. For more than 17 years, we have created exceptional Danish licorice, and today we continue our journey of delivering sensorial taste experiences with licorice as our core. Proudly B Corp certified, non-GMO, and gluten-free, LAKRIDS BY BÜLOW crafts its licorice using only the very best natural ingredients at its factory in Copenhagen. The company currently operates its own retail stores in Denmark, Sweden, Norway, Finland, the United Kingdom, the United Arab Emirates, and Germany, with its products available through nearly 2,000 retailers in more than 35 countries.
Learn more at www.lakridsbybulow.us and follow us on Instagram, Facebook, and LinkedIn @lakridsbybulow.
Media Contact:
Mia Vetner, PR & Social Media Specialist
[email protected]