New York – 12/2/24 – For nearly two decades, Heavenly Tea Leaves has been a trusted name in the tea industry, offering premium, organic tea blends to enthusiasts across the globe. Founded in 2006 by Noushin Ebrani, the family-owned business is now embracing a transformative new era. With a vibrant rebrand and the launch of its first-ever line of sustainable tea bags, Heavenly Tea Leaves is doubling down on its commitment to quality, wellness, and sustainability.
This launch represents a significant step forward in the company’s mission to bring high-quality tea into the everyday lives of more people, while prioritizing sustainability and wellness.
A Revolutionary Tea Bag Designed for Sustainability
Heavenly Tea Leaves’ new tea bags stand out in the marketplace for their eco-friendly design and superior quality. Key features include:
- Plastic-Free Materials: The tea bags are made from sugar can, without plastic, and are 100% compostable, breaking down completely in 2-3 weeks.
- Soy-Based Ink: Each tag is printed with soy-based ink to further reduce environmental impact.
- Reduced Waste Packaging: The 50-count format minimizes waste, providing a more sustainable and cost-effective option for consumers.
“Our whole leaf tea bags are a response to growing consumer demand for convenience, but we didn’t want to compromise our values,” said Matthew Ebrani, Chief Operating Officer of Heavenly Tea Leaves. “These tea bags align with our commitment to quality, sustainability, and the environment, while offering the same rich flavors our customers love.”
A New Look for a New Era
In addition to the launch of the tea bag line, Heavenly Tea Leaves has unveiled a refreshed visual identity. This updated branding reflects the company’s evolution and reinforces its dedication to sustainability, wellness, and innovation.
“Our rebrand is about growth—both as a company and in how we serve our customers,” said Noushin Ebrani, Founder and CEO. “We want to continue bringing people high-quality, sustainable teas in ways that meet them where they are, whether that’s a quiet cup at home or a quick brew at the office.”
Meeting Tea Drinkers Where They Are
The introduction of tea bags marks an important step in Heavenly Tea Leaves’ mission to make tea as beloved and accessible as coffee in the United States.
“We know tea culture in the U.S. is still growing,” Matthew continued. “Not everyone is ready to dive into loose-leaf tea. With this new product, we’re offering a convenient and approachable option for tea lovers at any stage of their journey.”
Media Contact
Matthew Ebrani
COO
[email protected]
heavenlytealeaves.com