New York – 12/2/24 – For nearly two decades, Heavenly Tea Leaves has been a trusted name in the tea industry, offering premium, organic tea blends to enthusiasts across the globe. Founded in 2006 by Noushin Ebrani, the family-owned business is now embracing a transformative new era. With a vibrant rebrand and the launch of its first-ever line of sustainable tea bags, Heavenly Tea Leaves is doubling down on its commitment to quality, wellness, and sustainability.
A Rebrand Rooted in Our Core Values
After 20 years, Heavenly Tea Leaves has introduced a fresh visual identity that honors its rich heritage while signaling its evolution into a more modern and dynamic brand. This rebrand also marks an important milestone: all Heavenly Tea Leaves blends are now 100% organic, reflecting the company’s dedication to environmental stewardship and personal wellbeing.
"We wanted to evolve our brand to reflect our core values of sustainability and wellness while staying true to our roots," said Noushin Ebrani, Founder and CEO. "Our new look and product offerings capture our journey and where we’re headed next."
Sustainability Meets Convenience: Launching Pyramid Tea Bags
Heavenly Tea Leaves debuted its first-ever line of tea bags this past November. These pyramid-shaped bags are not only convenient but also a step forward in sustainable tea packaging. Highlights include:
- Eco-Friendly Design: The tea bags are made from sugar cane, completely plastic-free, 100% compostable within 2-3 weeks, and feature tags printed with soy-based ink.
- Larger Format for Less Waste: Each pouch contains 50 tea bags, offering a more sustainable and economical alternative to individually wrapped options.
- Classic Flavors, Premium Quality: The line features five beloved flavors: English Breakfast, Earl Grey, Lemon Ginger, Peppermint, and Jasmine Green.
"Our pyramid tea bags provide the same high-quality tea experience our customers expect, in an innovative tea bag that’s perfect for busy lifestyles," said Matthew Ebrani, Chief Operating Officer.
A Legacy of Wellness and Community
Heavenly Tea Leaves was born from Noushin’s personal health journey. After being diagnosed with breast cancer, she discovered the healing properties of tea and built a business around sharing its transformative benefits. Today, the brand continues to embody the values of family, culture, and connection, with Noushin and her son Matthew leading the charge.
Looking Ahead
Heavenly Tea Leaves is on a mission to make premium tea more accessible to everyone, regardless of where they are in their tea journey. The company aims to bring tea into the mainstream as a daily ritual.
About Heavenly Tea Leaves
Founded in 2006 by Noushin Ebrani, Heavenly Tea Leaves is a family-owned business dedicated to offering premium, organic tea blends that prioritize wellness and sustainability. With a focus on high-quality ingredients and environmentally conscious practices, Heavenly Tea Leaves remains a leader in the tea industry, inspiring moments of calm and connection one cup at a time.
Media Contact
Matthew Ebrani
COO
[email protected]
heavenlytealeaves.com