Portland, Oregon, December 2, 2024 -- Non-alcoholic cocktails brand For Bitter For Worse was awarded a $250,000 investment from the state of New York as part of the Grow NY program. The global competition included applications from fifty different countries. For Bitter For Worse was the only non-tech company to win an award. The funds will in part be used to create two New York-based jobs for the drinks startup.
CEO Shelley Elkovich says the award “offers more meaningful validation and is a wonderful start to our seed raise.”
The company is a woman-owned, disability-owned Portland family business with a trade secret production process they call “reverse bootlegging,” which yields bold flavor and full-bodied texture from certified organic botanicals, rather than lab-made flavorings.
For Bitter For Worse’s drinks have garnered eighteen international medals and trophies to date and are available at ForBitterForWorse.com, on Amazon, and at select retailers nationwide. Distribution partners include Prime Wine & Spirits, Rock Island Distribution, Foundation Foods, and M4 C.I.C.
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