Stockton, NJ — Folds, a specialty potato chip company focused on highlighting the crunch of folded kettle-cooked chips, will make its debut at the Summer Fancy Food Show in New York City. Founded by childhood best friends Emma Cramer and Sharon Kwak, Folds has pioneered a creative compression process that yields uniquely shaped chips with superior texture and flavor delivery. Folds is on a mission to give this humble snack the renaissance it deserves.
The brand's signature sea salt flavor will be available for sampling and purchase at the show, offering specialty food buyers and media their first opportunity to experience the distinctive crunch that sets Folds apart in the competitive snack category.
“I knew that the chips with extra curves and folds were my favorite ones in the bag, and I always wondered why there wasn’t a brand dedicated to these golden nuggets," said Emma Cramer, founder of Folds. "Every bag of conventional chips might have a few perfect folds that everyone fights over. We asked ourselves: what if we could flip that ratio? That's when we began developing methods to create a chip that delivers more flavor, more texture, and more satisfaction in every bite."
The company's commitment to quality extends throughout its production process. While based in Stockton, New Jersey, Folds partners with a specialized co-packer in Canada to ensure each batch meets their exacting standards for texture, shape, and flavor.
"The way these chips are made is what makes Folds truly special," added Sharon Kwak, co-founder. "The fold isn't just a novelty—it creates pockets where flavors concentrate and provides structural integrity that delivers a more substantial bite. It's a completely different experience from flat chips."
Currently available in Sea Salt, with additional flavors in development, Folds can be purchased online at foldspotatochips.com. The company is actively expanding its retail distribution.
About Folds
Folds is the first potato chip brand dedicated to chips with an extra bend & curve. Founded by childhood friends Emma Cramer and Sharon Kwak, Folds creates extra-crunchy kettle-cooked potato chips through a compress-and-release method that ensures this snack won’t fall flat. The company is committed to quality ingredients, exceptional texture, and a uniquely satisfying snacking experience. For more information, visit foldspotatochips.com or follow @foldspotatochips on social media.
Contact:
Emma Cramer & Sharon Kwak
Folds Potato Chips
Info@foldspotatochips.com