Flouwer Co. Artisanal Crackers – No.1, Orange Blossom Cocktail Cubes, and Classic Floral Garnishing Salt to Compete for sofi™ Gold Product of the Year at 2023 Summer Fancy Food Show
Denver, CO (May 11, 2023) – Flouwer Co. Artisanal Crackers – No.1, Orange Blossom Cocktail Cubes and Classic Floral Garnishing Salt have all three been named the 2023 sofi™ Gold Product Award Winner in Alcoholic Beverages & Cocktail Mixes, Crackers & Crispbreads, and Seasoning & Spices. The Specialty Food Association’s (SFA) sofi™ Awards—which have been bestowed annually since 1972—are a top honor in the $175 billion specialty food industry.
The 2023 sofi™ Awards recognized a Gold Winner and a New Product Winner in each of 53 specialty food and beverage product categories. Nearly 2,000 products from domestic and international makers were entered into the 2023 competition.
“We are over the moon since hearing that our Artisanal Crackers – No.1, Orange Blossom Cocktail Cubes, and Classic Floral Garnishing Salt all won a sofi™ Gold Product Award and we are honored to compete for the Product of the Year Award,” says Halliburton, co-founder of Flouwer Co. “As entrepreneurs, we want to know that we are creating the best possible products for our customers, and this Award is one of the ultimate stamps of approval,” says Kapoor, co-founder of Flouwer Co. Flouwer Co. Artisanal Crackers, Cocktail Cubes and Garnishing Salt can be found on the company’s website and at Whole Foods, Terrain, and specialty and alcohol stores nationwide.
Flouwer Co. will now compete against other category winners for the 2023 sofi™ Gold Product of the Year Award, which will be selected and announced at the Summer Fancy Food Show, June 25-27 in New York City. The Summer Fancy Food Show is the largest B2B-only specialty food industry event in North America.
“The sofi™ Awards recognize the best, most innovative products in the Specialty Food Industry and the creative, passionate people who make them,” said SFA President Bill Lynch. “Winning a sofi™ Award can open doors to new markets and expanded business opportunities for the winners, which is central to the SFA’s work on behalf of its member makers and manufacturers.”
The sofi™ Awards competition is open to product qualified SFA members in good standing. Gold and New Award Winners in each category are featured in the sofi™ Spotlight Pavilion at the Summer and Winter Fancy Food Shows. Winning a sofi™ Award creates added exposure for products with food buyers from top names in supermarkets, specialty retailers, foodservice, distributors, and the media.
SFA partners with Rutgers Food Innovation Center in Bridgeton, NJ for sofi™ Awards judging and logistics management. Entries were judged strictly on a blind basis—without packaging, pricing, or any brand identification. Products were judged on taste—including flavor, appearance, texture, and aroma—ingredient quality, and innovation.
About Flouwer Co.
Flouwer Co. was founded in 2019 by Kristen Kapoor and Theresa Halliburton as two friends, fellow foodies, home gardening and entertaining enthusiasts. Located in Denver, Co., the company’s philosophy about Flouwer Co. is to make natural, beautiful food easily accessible. By keeping a clean and limited ingredient list and incorporating edible Flowers, Flouwer Co.’s products are effortless, elevated and support organic and sustainable farming practices that prioritize biodiversity, feed our pollinators, and work towards a healthier planet. Business is blossoming with plans to increase output and adding additional products to the brand lineup that strengthen their mission to both ease and elevate experiences in all areas from garden to gathering. Bloom appétit! More information can be found at https://www.flouwerco.com
About the Specialty Food Association
The not-for-profit Specialty Food Association (SFA) is the leading membership trade association and source of information about the $175 billion specialty food industry. Founded in 1952 in New York City, the SFA prides itself on being an organization by the members and for the members, representing thousands of specialty food makers and manufacturers, importers, retailers, buyers, distributors, brokers, and others in the trade. The SFA owns and operates the Fancy Food Shows—which are the largest specialty food industry events in North America—as well as the sofi™ Awards—which have honored excellence in specialty food and beverage annually since 1972. The SFA produces the Trendspotter Panel annual predictions, the State of the Specialty Food Industry Report, Today's Specialty Food Consumer research, the Spill & Dish podcast, year-round educational programming for professionals at every stage in their business journey, and SFA Feed, the industry's go-to daily source for news, trends and new product information. Find out more online and connect with SFA on Facebook, Twitter, Instagram, LinkedIn, and TikTok.
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