Totowa, NJ (January 2022) Cibo Vita, manufacturer of the award-winning Nature’s Garden brand, delivers another winner with their passion for healthy snacking: BeHonest®, an all-natural, low-carb, low-sugar, confectionary line designed to epitomize guilt-free Ketogenic indulgences. The uniquely positioned line has no artificial flavors or colors and is naturally sweetened.
BeHonest Keto Milk Chocolate Drops will roll out Winter 2022. They are a fresh, healthy take on an old classic, featuring a crunchy exterior shell in a variety of colors and a milk chocolate interior.
“The Honest Promise is one grounded in the belief that indulgence should not undermine health goals. The Keto market is ever-evolving and market innovation is driving demand for unique and tastier products, with more consumers moving toward a low-carb and low-sugar regimen”, stated Emre Imamoglu, Cibo Vita’s CEO. “Our R&D department has been tasked to create an honest alternative to America’s favorite chocolate candy. The reason behind the brand name is to focus on better quality ingredients for the consumer, such as natural sweeteners that give accurate readings of the net carb count, ensuring that serving sizes are presented correctly for ‘honest’ Keto compliance”.
By opting for this more truthful path, the company believes that science is at the core for meaningful innovation.
In Q2/2022, the line will expand to include:
- Milk Chocolate Mint Fat Cups
- Milk Chocolate Peanut Butter Fat Cups
- Dark Chocolate Covered Almonds
- Dark Chocolate Covered Hazelnuts
- Milk Chocolate Hazelnut Rondes
- Milk Chocolate Hazelnut Truffles
BeHonest Keto Chocolate Drops will initially roll out in Costco retail stores:
MSRP: $13.99
Nutrition Facts:
| 100 Calories per One Ounce Serving | 5g/Fiber |
| 6g/Fat | 2g/Sugar |
| 5g/Net Carbs |
According to Grand View Research, the global sugar-free confectionery market size was valued at $1.88 billion in 2019 and is expected to grow at a compound annual growth rate of 5.1% from 2020 to 2027, with a revenue forecast of $2.81 billion.
While the global Ketogenic diet market size was valued at $9.57 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 5.5% from 2020 to 2027. The rising prevalence of overweight and obesity problems among the young generation is fueling market growth. The Ketogenic diet has also become an effective way for weight management as obesity leads to a number of chronic diseases.
Business Development Contact: [email protected]
About Cibo Vita
Founded in 2009, Cibo Vita is at the forefront of the smart-snacking movement with its flagship brand, Nature’s Garden, being an award-winning leader in the dried fruit and nut category. From its inception, Cibo Vita has created a dynamic team committed to launching innovative products that change the way consumers think about healthy eating. Sold nationwide in stores such as Costco Sam's Club, Wal-Mart, Acme and BJ's, Amazon, Cibo Vita’s wide product range caters to a wide range of diverse needs including plant-based, vegan, vegetarian, gluten-free, Paleo, kosher, and Keto diets. Cibo Vita holds the following certifications: Vegan, Keto, RSPO, UTZ, Kosher, Organic, Paleo, and Gluten-Free. Its manufacturing, distribution, product development, warehouse facilities, and corporate offices are based in Totowa, NJ and is helmed by CEO Emre Imamoglu. Honors bestowed upon its Nature’s Garden brand over the past year include: Good Housekeeping Snack Food Award, Store Brands Award, Mindful Award, Eco Excellence Award and most recently, the Clean Eating Magazine Award.