Top-Selling Sauce and Category Innovator Introduces Yuzu Japanese Barbecue Sauce with Fragrant, Tart, Bright Flavor Profile
SEBASTOPOL, Calif. (November 5, 2021) - Bachan’s, creators of the first-to-market Japanese Barbecue Sauce, announced today the debut of Yuzu Japanese Barbecue Sauce. Featuring yuzu juice straight from Japan, the complex sauce, more than two years in development, brings an incredibly bright, fragrant, and tart flavor to the beloved umami-filled sauce.
“There is a standard of excellence in Japanese culture for hospitality known as omotenashi, meaning every service is honest and from the bottom of the heart, no hiding or pretending,” says Justin Gill, Bachan’s founder and CEO. “At Bachan’s, our mission has always been to bring family together and to provide a level of quality in our sauces seldom found in the marketplace. The flavor of yuzu is delicate and beautiful and difficult to showcase. Oftentimes brands will assist the flavor by adding another, less complex citrus. Hiding or boosting the true yuzu flavor was not something I was interested in. It was really important to me to present our consumers with a sauce featuring the true flavor of yuzu and I couldn’t be more excited about our Yuzu Japanese Barbecue Sauce. Yuzu has been a true labor of love.”
Bachan’s maintains it’s high-quality, Non-GMO certified ingredients with small-batch production and a cold-filled process. As a result, Bachan’s is not heated to high temperatures in production before bottling. The cold-filled process eliminates the need for artificial or “natural” flavoring often used to account for flavor loss when a product is pasteurized. Formulated to be shelf-stable without the use of preservatives, Bachan’s doesn’t add any water. Non-GMO certified, the ingredients are premium quality and organic. No powder or flavorings are ever used.
In the two years since its launch, Gill and his team have quickly made a name for the brand with their family of crave-worthy sauces (available in Original, Gluten-Free, Hot & Spicy, and Yuzu) and experienced rapid growth, finding distribution in more than 2,500 retailers including Whole Foods Market, Costco, Bristol Farms, Gelson’s Market, The Fresh Market, Harmons, Oliver’s Market, Giant Food, Central Market, and Fresh Thyme, as well as noteworthy boutique markets such as Sesame LA and Reap Mini Market. Bachan’s is also nationwide in retail outlets outside of conventional and natural grocery stores, such as Cost Plus World Market and FYE, has a thriving direct-to-consumer business, and is the #1 best-selling BBQ sauce on Amazon.
Bachan’s is dedicated to creating small batch, cold-filled sauces made from clean, authentic, non-GMO, and vegan ingredients, inspired by Justin’s family recipe. Bachan’s Yuzu Japanese Barbecue Sauce is available in 17-ounce (482g) bottles and has an MSRP of $13.99 online with free shipping and $9.99 in-store. Bachan’s is sold direct-to-consumer on https://bachans.com/, on Amazon and in retailers nationwide.
About Bachan’s Japanese Barbecue Sauce
Bachan’s was founded by Japanese American Justin Gill in 2013 and after six years of perfecting the multi-generational family recipe, the Original Japanese Sauce officially launched in 2019. With a mission to Bring Family Together® through food, culture and family, Bachan’s believes in a minimalistic and transparent approach to creating clean, authentic sauces inspired by traditional Japanese flavors. Bachan’s family of sauces are cold-filled (not pasteurized) and made with the highest quality ingredients, without the use of preservatives or flavorings, because Our Ingredients Matter®.