NEW YORK CITY, NY — May 22, 2024 — Auria's Malaysian Kitchen, a revered purveyor of authentic Malaysian flavors, is delighted to announce the launch of its much-anticipated innovation: Vegan Hot Chilli Sambal. This eagerly awaited addition is set to make its debut at the prestigious Summer Fancy Food Show, taking place on June 23, 2024, in New York City.
Responding to customer demand, Auria's Malaysian Kitchen has crafted the Vegan Hot Chilli Sambal, answering the calls of enthusiasts who have long sought a vegan alternative to their beloved Hot Chilli Sambal. Traditional Hot Chilli Sambal, typically flavored with fermented shrimp paste, has garnered a loyal following over the years. However, recognizing the growing interest in plant-based options, Auria's Malaysian Kitchen has innovated with the use of umami-rich shiitake mushroom powder, delivering a vegan sambal that retains the bold flavors and fiery kick of the original.
"We are thrilled to unveil our Vegan Hot Chilli Sambal at the Summer Fancy Food Show, fulfilling the requests of our valued customers who have been clamoring for a vegan version of our fan favorite," said Auria Abraham, Founder and CEO of Auria's Malaysian Kitchen. "Drawing from the rich culinary heritage of Malaysia, we've carefully crafted this sambal to offer a plant-based alternative without compromising on taste or authenticity.”
Attendees of the Summer Fancy Food Show will have the opportunity to experience the bold flavors of Auria's Vegan Hot Chilli Sambal firsthand by visiting Booth #6671 in the Debut District. Following its debut at the event, the product will be available for purchase and distribution immediately.
For more information about Auria's Malaysian Kitchen and its range of authentic Malaysian products, visit www.auriasmalaysiankitchen.com.
About Auria's Malaysian Kitchen: Auria's Malaysian Kitchen is a leading purveyor of authentic Malaysian flavors, offering a diverse range of sauces, condiments, and pantry staples inspired by the vibrant culinary traditions of Malaysia. Founded by Auria Abraham, the company is dedicated to sharing the rich and diverse flavors of Malaysian cuisine with food lovers around the globe.
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