In restaurants, smoothie shops, and corner stores, the Gen Z consumer is growing into their buying power and exerting increasing influence. Their values, tastes, and preferences are different from older generations in significant ways that are driving change in both the foodservice and retail channels.
Gen Z specialty food consumers will help determine the direction of the entire food industry in the coming years. This strategic guide from the Specialty Food Association draws on multi-year surveys and exclusive data analysis to offer 10 data-backed strategies for how to serve up what these consumers are hungry for.
