JANUARY 19 - 21, 2025 | LAS VEGAS, NEVADA | Las Vegas Convention Center

The SFA Winter Fancy Food Show

The first Show of the year, the first to unveil new trends and products, where consumer eating lifestyles come first.

First Up: The Industry's Annual Kickoff Event

More than a trade show, the Winter Fancy Food Show offers trend-setting makers, buyers, and distributors a first look at the products, flavors, and ideas set to reshape retail shelves and menu listings across the country and the world.

Celebrate, discover, and connect with our incredible community at this one-of-a-kind event. The Winter Show brings together tastemakers from retail, distribution, and foodservice to set the tone for the year ahead in specialty food.

Proudly Specialty, Proudly Different

The Winter Fancy Food Show is one of a kind, and proudly so. Participants can expect:

A robust and dynamic Show Floor, without the crushing crowds
Products in 40+ categories, a comprehensive yet curated showcase of specialty
From vegan to gluten-free to protein-centric, solutions for every consumer's eating lifestyle
Buzzy and unexpected flavors, showcased by our global community
Unmatched trendspotting, offering a true first look at the year ahead
New products, new ideas, and new connections

Show Dates & Hours

Sunday, January 19, 2025: 10am* - 4pm

Monday, January 20, 2025: 10am* - 4pm

Tuesday, January 21, 2025: 10am* - 3pm

*Buyer access begins at 9:30 am

For Exhibitors

Be first in buyers' minds and build your business.

Brand Exposure

Meet qualified decision-makers and buyers for every brand

Networking

Connect with peers, thought-leaders, and potential partners

Business Growth

Enjoy a great return on your investment

Connect with Leading Industry Buyers

Leading retailers, innovation-focused buyers and distributors, and foodservice trendsetters are already registered to attend. Here’s a sneak peek at the list (so far!)