How does a "niche" specialty food trend go from zero to Starbucks in a matter of years? The story of hot honey exemplifies how a fantastic product with smart growth strategies in the right consumer climate can translate a cult following to massive success.
This one-pager tracks hot honey's meteoric rise, and how SFA member Mike's Hot Honey rode the trend to build a massive business expected to bring in $40 million this year. Get it now to up your knowledge of specialty food trends.
