What does it take to run a successful food business? In a fast-moving industry, that answer changes in the blink of an eye. Stay ahead of trends, breaking news, and fresh opportunities with monthly webinars from the Specialty Food Association in collaboration with experts from every corner of the food industry.

SFA members enjoy complimentary registration for all webinars. Log-in is required to register for free within the Learning Center.


Upcoming Webinars




Mid-Year Consumer & Wellness Outlook: A Guide to 2025(Opens in a new window)

Thursday, March 20 @ 1pm ET


As we move through 2024, consumer behaviors and market dynamics continue to evolve, creating new opportunities and challenges for businesses. In this webinar, Sherry Frey, VP of Total Wellness at NIQ, will provide a comprehensive outlook on the shifting economic landscape, emerging wellness trends, and the key factors shaping consumer decision-making in 2025. She will explore how consumer spending power is rebounding, the behavioral shifts driving intentional consumption, and the evolving definition of value in a changing marketplace. Additionally, she will dive into the future of wellness, including the growing role of sustainability, innovation in ingredients and product attributes, and what businesses need to anticipate in the months ahead. Don’t miss this opportunity to stay ahead of the curve and refine your strategies for success in 2025.

Speaker Bio

Sherry Frey, VP of Total Wellness at NIQ

Sherry Frey, VP of Total Wellness at NIQ, leverages 30+ years of experience in market research and consulting. She provides insights across fresh, CPG, and wellness industries, while also speaking on consumer health, wellness, and environmental issues globally.


Register(Opens in a new window)


Education for Every Channel and Role

  In the Know(Opens in a new window)

Learn about the hot topics in the specialty food industry that affect your business. Relevant to all channels and roles.


  Regulatory Update(Opens in a new window)

Stay informed about changes in legislation and food safety guidelines. Targeted at manufacturers but relevant to all.


  Buyers' Market(Opens in a new window)

Stay on top of key research and trending topics around specialty food. Targeted at buyers but helpful for all.


  How I Buy(Opens in a new window)

Hear from key buyers in different specialty channels about how they do business. Relevant to anyone in the industry.


Recent On-Demand Webinars(Opens in a new window)