What does it take to run a successful food business? In a fast-moving industry, that answer changes in the blink of an eye. Stay ahead of trends, breaking news, and fresh opportunities with monthly webinars from the Specialty Food Association in collaboration with experts from every corner of the food industry.
SFA members enjoy complimentary registration for all webinars. Log-in is required to register for free within the Learning Center.
Upcoming Webinars
How I Buy with John Lawson, Whole Foods Market
Thursday, November 21 @ 1 PM ET
John Lawson has worked at Whole Foods Market for 20 years and is the Forager for Local & Emerging Brands. In this session you’ll hear about how he does his job to identify, onboard, and mentor suppliers for placement and growth in Whole Foods Market stores.
BOOTH CAMP BONUS: When you sign up for this workshop, you’ll have the chance to enter for a chance to practice your pitch live on the webinar and get feedback from John!
Booth Camp: Tips for Successful Trade Shows
Thursday, December 16 @ 1 PM ET
Featuring Jack Acree, Saffron Road; retail expert Carol Ortenberg, and Thuy Nguyen, Category Manager at Thrive Market
Join us for an expert panel as you prepare to exhibit at your next show! We’ll cover how to talk to buyers and the media, how to prepare for sampling, how to ensure that buyers stop at your booth, and how to make sure your brand is show-ready, plus much more. Bring your questions!
Education for Every Channel and Role
Learn about the hot topics in the specialty food industry that affect your business. Relevant to all channels and roles.
Stay informed about changes in legislation and food safety guidelines. Targeted at manufacturers but relevant to all.
Stay on top of key research and trending topics around specialty food. Targeted at buyers but helpful for all.
Hear from key buyers in different specialty channels about how they do business. Relevant to anyone in the industry.