Kitchen Hub, a Canada-based virtual food hall, recently opened its fourth location inside Longo's Liberty Village, a Toronto grocery store, initiating a long-term partnership. This opening marks the first ghost kitchen concept to open inside a grocery store in the city.
Ghost kitchens, also known as virtual kitchens or cloud kitchens, are large kitchens typically serviced for delivery platforms, customers, or both.
Kitchen Hub has four new kitchens at Longo's. The food hall includes a full menu from local Thai restaurant PAI, Mandy's Gourmet Salads from Montreal, a fried chicken and burger restaurant called Cabano's Comfort Food, and a Mexican restaurant called Tecolote. Customers can mix and match items from all four restaurants in addition to adding grab-and-go offerings from The Cheesecake Factory Bakery, and Elle Dee Bakery.
"We are always looking for new ways to exceed the demands of the quickly evolving takeout channel," said Adam Armeland, Kitchen Hub co-founder and CEO, in a statement. "We identified an incredible opportunity to not only expand our business model by adding a completely new style of virtual food hall, but also benefit our grocery partner by driving foot traffic in-store and our customers by providing streamlined access to unbelievable takeout in a way that's never been done before. We are thrilled to partner with Longo's, another Toronto-founded brand, for this exciting new expansion."
Longo's ready-to-eat items like homemade pizza, bento sushi boxes, salads, roasted chickens, and all-day breakfast will also be available. Items can be ordered through Kitchen Hub's on-site kiosks as well as from the website and delivery apps for contactless ordering, pick-up, dine-in, or delivery.
"We understand the changing demands and behaviors of our guests and take pride in always evolving to deliver the best shopping experience possible," said Anthony Longo, president and CEO of Longo's, in a statement. "Kitchen Hub's collection of curated offerings from top-tier brands will ensure that we continue to elevate, innovate, and appeal to our guests. We are excited to deliver this new offering to our Liberty Village community."
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