The small- and medium-sized businesses that comprise over 60 percent of sales on Amazon continue to sell more product year over year, according to Amazon’s U.S. Small Business Empowerment Report, released today. The research details how the company serves its smaller-scale businesses.
The report found that in 2022, independent sellers in the U.S. sold more than 4.1 billion products on Amazon and exported over 260 million products. Sellers in rural areas, including parts of Rhode Island, Illinois, Louisiana, West Virginia, and Wyoming, achieved more than 40 percent year-over-year sales growth on Amazon.
“Small businesses are the heart of our local communities and the backbone of the U.S. economy,” said Dharmesh Mehta, VP of worldwide selling partner services at Amazon, in a statement. “Amazon invests billions of dollars annually to provide entrepreneurs with a constantly improving set of valuable tools and resources to help them gain access to capital, quickly launch in our store, build their brands, and rapidly scale and reach more customers. Amazon is committed to the success of small businesses, and we are excited to continue innovating on their behalf and help them grow into thriving success stories.”
According to the report, brand owners in the U.S. grew sales by over 20 percent year over year on Amazon. The company attributes this growth to tools, programs, and initiatives available to help independent sellers grow their brands.
“Ever since small and medium-sized businesses started selling products in our store 23 years ago, I’ve been impressed by their passion, creativity, and commitment to customers,” said Doug Herrington, CEO of Amazon Worldwide Stores, in a statement. “All these years later, having met many sellers in person, I remain blown away by their brand building, agility, and ability to look around corners and anticipate new product trends. I am proud that hard-working, diverse, and smart entrepreneurs continue to find success growing their businesses in Amazon’s store, and I appreciate the immense value that together, we are able to bring to customers around the world.”
Grocery is among the top five most-shopped categories from independent sellers on the website. The research also identified that California, Florida, New York, Texas, and New Jersey have the most independent sellers in the state.
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