CHUANG JIA LLC

Founded in 2020, JiYin@ONCE secured its initial funding from Shanghai Kirin Capital in an angel round and received investment from Dongjin Food Industry in 2022. By introducing the original nitrogen-freshness-preserving straw technology, JiYin has overcome the challenge of preserving coffee flavors at room temperature, earning widespread acclaim among coffee enthusiasts. The brand has achieved over 300% growth for two consecutive years and ranked first in the coffee liquid category on the Douyin platform in 2022. In 2023, JiYin collaborated with Foci Pharmaceuticals to develop a series of plant-based functional concentrate liquids. In August 2023, the brand launched a concentrated cocktail series, introducing a new drinking experience for young people. JiYin remains committed to presenting consumers with the ultimate in convenience, freshness, and deliciousness through leading-edge concentrate preservation technology.