Company Founded in 2015 Is Leading Producer of Yaupon Tea; In 2020, Launched 2nd Brand, Yazoo Yaupon
New York, NY- Yaupon Brothers American Tea Co. of Edgewater, Florida, is showcasing their 100% American-made Yaupon tea in Booth 7514 at the 2022 Fancy Food Show in the Jacob Javits Center on June 12-14.
“Yaupon tea has a rich history in North America, it was used as a food and for medicinal and ceremonial purposes by indigenous people for thousands of years. Starting in 2015, we reintroduced Yaupon tea back to American consumers and have worked to tell the story in a way that pays respect to the native tribes who discovered it.” said Bryon White Yaupon Brothers American Tea Co. founder, and co-CEO of Ilex Organics.
White said that 5% of all Yaupon Brothers’ online sales are donated to NATIFS (North American Traditional Indigenous Food Systems).
He also spoke to the attributes of Yaupon tea that made it so special to indigenous people and makes it so special to American consumers today, “Our tea has all the benefits of green tea, coffee, and Yerba mate but it is grown right here in our backyards. One of our main goals is to bring economic opportunities and real jobs back to the American people.”
Yaupon Brothers American Tea Co. is at the 2022 Fancy Foods Show alongside their sister company, Yazoo Yaupon, which is based in Clarksdale, Mississippi. Both companies are focused on disrupting the $18 billion imported tea market in the United States with North America’s only caffeinated plant, and building a new American Tea Industry that pays homage to indigenous people and works to uplift the local communities in which they make their Yaupon tea.
Co-founder and Co-CEO, Bryon White, began exhibiting at the Summer Fancy Food Show in 2012 when Yaupon Brothers shared a booth with the Tropical Blossom Honey Company. In 2021, White was selected by the SFA for the association’s Leadership Award in Citizenship. White has served as a volunteer member of the Regulatory & Legislative and Digital Strategy working groups for the Specialty Food Association since 2020.
| Who: | Yaupon Brothers American Tea Co. & Yazoo Yaupon |
| What: | Summer Fancy Foods Show 2022 |
| Where: |
Jacob Javits Convention Center |
| When: | June 12-14, 2022 |
About Yaupon Holly Tea
Yaupon comes from the naturally caffeinated leaves of the Yaupon Holly tree and is the only caffeinated plant native to North America. Yaupon contains around 30% less caffeine than coffee but also serves up a healthy dose of theophylline and theobromine, which complement the caffeine to provide a smooth and jitter-free energy boost with no crash. Like its South American cousin, the Yerba Mate, Yaupon has dozens of vitamins, minerals, amino acids, polyphenols, and antioxidants to fortify the body and calm the mind. Learn more about the history of Yaupon on our websites yazooyaupon.com and yauponbrothers.com.
About Yaupon Brothers American Tea Co.
Bryon and Kyle White, along with their mentor Mark Steele founded Yaupon Brothers American Tea Co. in 2015. The business is centered on the guiding principles of making great-tasting tea, creating jobs with sustainable agriculture, caring for the environment, and respecting Indigenous culture. Yaupon Brother's teas are a true labor of love and each leaf is hand-plucked, carefully dried or fire-roasted, graded and milled, and hand-packed in their facility in Edgewater, Fl.
About Yazoo Yaupon
Yazoo Yaupon was founded in Clarksdale, Mississippi, a town known as the “Birthplace of The Blues” and the hometown of our founder and co-CEO, Oliver Luckett. Oliver returned to his hometown to be close to his father and help boost the local economy; he quickly learned about the Yaupon Holly Tree and its prolific growth throughout the Mississippi Delta. Oliver was soon connected with Bryon White, and they joined forces to create Yazoo Yaupon. Yazoo Yaupon aims to elevate an entire region using the re-discovered homegrown tea to promote inclusion, transformation, and revitalization in the cradle of American culture - The Mississippi Delta.
For more information, contact Amanda Crumley, [email protected].