The Wild Hibiscus Flower Company Will Be Equally Focused on The Food Service Channel at Summer Fancy Foods Show, a “Retail Show”. The Australian Family Company Will Be returning to New York with Forward Thinking, Creative Tastes & Natural Colors.
Wild Hibiscus Flower Company, New York, June 25th, 2023 - Wild Hibiscus is exhibiting on the heels of winning the prestigious FABI AWARD at the National Restaurant Association Show just a few weeks ago for innovation. The WILD HIBISCUS FLOWER COMPANY is anxious to demonstrate the magical color-changing qualities of it’s B’LURE Butterfly Pea Flower extract, along with other all-natural botanical products. The National Restaurant Association considers B’LURE to not only be a most innovative product, but a significant contribution to the changing food and cocktail sector. The FABI Award presented to the Wild Hibiscus Flower Company celebrates creative tastes that are driving trends and innovation, while delighting customers and delivering expanded menu offerings across the industry focused on increasing productivity.
“While we have a full and varied retail line of products, as a company and show team, we prepare and look forward to meeting foodservice operators at the Summer Fancy Food Show, as well as retail owners and buyers” states Chris Muir, Operations Manager of Wild Hibiscus. “We also have a matching line of food service sizes of our retail products and are a previous winner of the Foodservice Front Burner Competition at the Summer Fancy Foods Show. Over the years we have seen the growth in the foodservice channel at the show, which is very important to our business model, not only for diversification of revenue, but as a way to educate the market via passionate and creative bartenders and chefs that our products exist, which helps drive retail sales. We truly enjoy the creative aspect of seeing how professionals in the industry work with Wild Hibiscus products, very different to seeing our products go onto a retail shelf which is also very important, of course”
The WHFC encourages attendees, including current customers, retail owners & buyers, chefs, and mixologists to visit their booth to discuss merchandising ideas to increase basket sales in-store and discover applications for plating, cocktails & mocktails. Both Chris & Joe will be happy to demonstrate the many colorful and creative food and cocktail applications. Get wild behind the bar and in the kitchen with Wild Hibiscus!
About the Wild Hibiscus Flower Company
We are a family company that is vertically integrated, farm to supply shipping domestically in Australia and internationally for 20 years, producing from hibiscus, butterfly pea, rose flowers and lotus roots. Over the past 15 years our National Restaurant Association customers have driven an ever-increasing demand for our products, especially with the current trend in restaurants to create an experience or wow factor for their customers. Our company creates and produces only the finest quality products for consumers, retail, wholesale, and bulk ingredients to fellow manufacturers. Supply details and pricing will be available at our booth.