Icelandic flaky sea salt brand continues US expansion with availability at the upscale supermarket
REYKJAVÍK, Iceland (June 22, 2023) –– Saltverk, the esteemed maker of hand-harvested, sustainable sea salt from Iceland, is thrilled to announce the brand’s availability at Bristol Farms locations in California. Bristol Farms is an upscale supermarket chain with 14 stores, and has been a trusted destination for food enthusiasts since its establishment in 1982. The grocery chain prioritizes sourcing the finest ingredients from local and global producers, which it believes fosters a sense of culinary community.
Saltverk recently partnered with distributor UNFI, also known as United Natural Foods Inc., which has granted it access to a diverse network of natural-food retailers throughout the country. UNFI is renowned for its commitment to both people and the planet, leveraging its 40 years of experience to drive significant changes in the food industry through scalability, service and sustainability. This collaboration with UNFI is huge for Saltverk, enabling the brand to reach a wider audience that includes prominent retailers like Bristol Farms.
Recognized as one of the most admired retailers in Southern California, Bristol Farms shares Saltverk’s commitment to quality and artisanal traditions. Saltverk’s dedication to sustainability has played a pivotal role in its expansion efforts in the United States. Utilizing 100% geothermal energy and pristine seawater from the remote Westfjords of Iceland, Saltverk not only produces exceptional salt, but also sets an inspiring example of a sustainable company with zero carbon footprint.
“We couldn’t be more thrilled to have Bristol Farms as one of our first major retailers in the U.S. Their commitment to quality and exceptional sourcing means that we knew we’d be a good fit for their stores, and we’re honored to be among other producers who take the same care and handicraft with their products,” said Björn Steinar Jónsson, founder of Saltverk. “We know we’re in safe hands on their shelves.”
Since its establishment in 2011, Saltverk has been meticulous in selecting partners that share its core values. Bristol Farms, renowned for its commitment to celebrating artisanal traditions and culinary innovations, perfectly embodies the essence of Saltverk. Saltverk’s revival of the long-lost Icelandic tradition of salt making, initially established by the nation’s Danish king in the 18th century, further underscores the remarkable alignment between the brands. The partnership between Bristol Farms and Saltverk holds great significance, serving as a monumental milestone for the Icelandic brand and its expansion in the U.S. market.
To learn more about Saltverk, visit Saltverk.com. You also can connect with Saltverk on Facebook, Instagram and YouTube.
ABOUT SALTVERK
Saltverk is hand-harvested, sustainable sea salt from the remote Westfjords of Iceland. Using 100% geothermal energy and only one raw material — the pristine seawater of the region — Saltverk is one of the few entirely sustainable flaky sea salt producers in the world. The pure flavor and ingredients set Saltverk’s salts apart. Saltverk can be found in the kitchens of some of the world’s most renowned restaurants as well as in the homes of food enthusiasts and chefs around the globe. Saltverk is currently available via Saltverk.com, Amazon.com and select brick-and-mortar retailers. To learn more about Saltverk, visit Saltverk.com.
ABOUT BRISTOL FARMS
For more than 40 years, Bristol Farms has been widely recognized as the leading gourmet grocer in Southern California. The 14-location grocer brings people together around cooking and sharing of delicious food through curated offerings that encourage discovery of new flavors and new brands while providing traditional grocery essentials in a beautiful environment. Bristol Farms Newfound Market is its newest concept, showcasing the finest ingredients with local and global offerings and offering an innovative dining experience, all in one place. Located in Irvine Spectrum, it includes a full-service Italian restaurant and six fast-casual food venues, featuring local and globally inspired signature and seasonal dishes.
Bristol Farms is also known for its exemplary customer service, which is reflected in its highly trained team members, apprenticeship programs and internal education support for career advancement. For more information on Bristol Farms, visit BristolFarms.com or follow the brand on Instagram.