[Chicago, June 14, 2022] Rumi Spice known for their ethically sourced spices from Afghanistan announces the launch of its newest innovation: Seasoned Salts. Rumi Spice Seasoned Salts are crafted with medium-flake sea salt and a blend of their ethically sourced, signature Afghan spices. Versatile in use, these flavor-packed salt blends can be used as either finishing salts or seasonings, resulting in a flavor-infused experience.
Using Rumi’s best-selling signature Afghan spices, each Seasoned Salt is part of their mission to continuously create demand and awareness for agricultural Afghan products. By introducing a product that is more versatile than their flagship line of spices, they look forward to reaching a broader audience and thus generate a larger economic impact for their partner farmers in Afghanistan.
Rumi’s four seasoned salts celebrate Afghanistan’s culture and come in an array of enriched flavors including:
- Saffron Salt:
Best used on rice dishes for rich flavor and a salty sweetness, or as a finishing salt when baking breads, muffins, tarts. Fold some into softened butter for a decadent compound butter.
- Cumin Salt:
Best used as a dry rub on grilled steak, chicken or lamb kebabs and can be sprinkled on top of roasted vegetables, hummus or your favorite dip with.
- Fennel Salt:
Perfect to season pork or hearty white fish dishes and sprinkle on roasted vegetables, such as broccoli, carrots, or sweet potatoes. Can also be used as a finishing salt on fresh salads.
- Dill Salt:
Makes for the best seasoning on your favorite potato dishes. Or sprinkle on eggs, shakshuka, bagels or toasts to elevate your simple breakfasts. Can also be whisked into olive oil for a delicious salmon marinade.
“We are so excited to offer our customers their favorite Rumi spices in an exciting new format,” says Patti Doyle, CEO of Rumi Spice.
“Adding seasoned salts to the Rumi Spice lineup furthers our mission of introducing Americans to high-quality, flavorful Afghan agricultural products while creating connections to their vibrant culture and cuisine.” She says.
Over 80% of the Afghan population is reliant on the rural agricultural economy. By sourcing directly from farmers and foragers in this region Rumi Spice has created agricultural job opportunities, and provided reliable wages, for over 4,000 Afghan women. The success of the spice industry is an integral part of Afghanistan’s economic stability and can touch every member of the villages we work in, not just those directly involved in the harvesting and processing. Direct-sourcing these premium spices and connecting Afghan farmers with the global economy not only ensures maximum quality and freshness, but also helps to unlock the economic potential of this vibrant region.
Starting on June 14th this collection of salts will be available online at RumiSpice.com and Amazon. Beginning in the Fall you can find the Black Cumin Salt and Fennel Salt nationwide in Whole Foods next to the current collection of Rumi spices available at Whole Foods.
About Rumi Spice:
Since 2015, Rumi Spice has been on a mission to use spice as a force for good. Rumi Spice was born out of its founders’ desire to cultivate peace in Afghanistan by creating demand for the country’s agricultural products. The company started by exporting and selling high-quality, sustainably sourced saffron to the US market in order to connect Afghan farmers with the global market and unlock economic potential for them.
Committed to empowering Afghan women and reinvesting back into the country’s agricultural and manufacturing infrastructure, Rumi Spice has contracted with thousands of women in Herat, Afghanistan to support the hand-harvested production process.
Today, Rumi Spice exports whole spices from Afghanistan that it sells via retail, food service, wholesale, and direct-to-consumer. What began as a single product, has now expanded into an array of different spices, spice blends and now salts that bring flavor to the dishes of both home and professional chefs. Rumi Spice is also proud to be a certified B Corporation.