PurDate will make its debut at the Winter Fancy Foods Show in Las Vegas this February 6–8. They carry a line of guilt-free date-based sweeteners loaded with nutrition, including date powder, paste, syrup, spread, whole pitted dates, and their signature product: date sugar.
All their products are made up of 100% organic dates, using cosmetically deficient fruit that would otherwise be wasted. These delicious products can be used in an abundance of recipes, whether in sweet or savory treats, smoothies, sauces, or snacks. The health benefits of this line make it ideal for athletes, parents of young children, and any health-conscious customer.
The owner moved his family from the U.S. to the edge of the Sahara Desert, where the dates are sourced. There, they invest in both environmental preservation, through the use of solar drying methods, and in their employees.
PurDate empowers their employees, of whom over 80% are women, by providing them with opportunities to acquire further training and move into leadership roles. They invest in community development, paying higher-than-average, steady wages, and run English camps for local youth.
Chelle Murphy, Founder/Brand Ambassador, shared that “At PurDate we like to say, ‘there is a transformed life behind and in front of every package of date sugar.’ We value holistic health.” From their investment in the community to the many health benefits of their date-based product line—including high fiber, antioxidants, and magnesium—PurDate can share that transformation with their customers.
Find their representative at the Fancy Food Show in booth #3116 to hear more about the nutrition and use of their date products, recipes, the brand’s goals, and the benefits they are bringing to their community.