Brand Strategist Lisa Donoughe Helps EU Start-ups and Industry Groups Gain Recognition and Grow Sales in the U.S. Market
Berlin, Germany, October 13 – Lisa Donoughe (www.lisadonoughe.com) announced today her new consultancy services customized for EU based food and beverage organizations seeking brand awareness and traction in the US market. “The main pain point for EU based marketers is how complex and big the US market is,” says Donoughe, an award-winning industry veteran with over 30 years marketing communications experience who is now based in Berlin with a satellite office in Portland, Oregon. “My goal with these bespoke services is to partner with trade associations, legacy brands or start-ups to provide insights and market knowledge so they can develop effective campaigns that are cost-effective and designed within a cultural context.”
Marketing services include but are not limited to producing market research reports, communications audits, brand launch plans, assistance with identifying and hiring public relations firms, and general strategy for effective US marketing activities. "Lisa has the know-how and experience to develop a total marketing plan that is necessary to success in the U.S.," says Ron Tanner, president of Tanner Food Group and former vice president of education, content & advocacy for the Specialty Food Association.
Donoughe has designed US communications programs for the Port Wine Institute, Diamond Crystal Salt, Nestlé Waters, as well countless start-ups. Last year she achieved a milestone with one of her US clients, Pan’s Mushroom Jerky (www.mushroomjerky.com) who successfully got investment from Mark Cuban on his Shark Tank appearance. For further information about pricing and services, please contact Lisa Donoughe at [email protected].
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