Lake Worth, Fl, January 2021 -- Sam Cristol, President of The Cristol Group, Lake Worth, FL announced that his long time friend, Mark Paradiso has joined the company effective immediately as Representative at Large.
“Mark is a results-driven leader with over 20 years of experience in specialty food sales with an emphasis on new business development and existing customer growth. As a National Director of Sales in the premium sweet and savory snack categories for several of our past principals and other national companies, Mark has had total responsibility for national sales growth, managing annual sales objectives, and delivering healthy margin growth. Mark has direct experience in the development of unique, private label food products for leading specialty, natural & mass retail food chains. Mark maintains an outstanding reputation for direct HQ selling into multiple trade classes including natural/specialty, premium & conventional grocery, convenience, micro-markets, and the alternative discount channels and we are very lucky to have the opportunity to have him on our team”
With his knowledge and experience selling to major US chains and distributors he hopes to grow some of our current lines with principal’s permission if out of territory, where possible and future lines that need national exposure but are not currently equipped to do so. “In these changing times, we need to expand our reach and Mark is the guy to make it happen”, said Lynn Weinberg, COO. Please join us, our staff and our sales team in welcoming Mark to our company. He can be reached at [email protected].