Powered by Green Tea Catechin Antioxidants, Natural Caffeine, & L-Theanine
Dallas, Texas (Feb. 6, 2022) – ITO EN North America, the Brooklyn based green tea company and innovators of healthy beverages, has introduced a plant-based functional energy drink under their award-winning brand- matcha LOVE®. The new matcha LOVE ENERGY + line is an innovative green tea and matcha blend
with functional ingredients that benefit the body and mind with SOOTHE, IMMUNITY and FOCUS. Each variety contains 50mg of natural caffeine for a gentle energy boost and is powered by green tea and matcha’s unique properties. The drinks contain Catechin Antioxidants, Vitamin C and L-Theanine, an amino acid known to provide a state of “calm alertness”, while supporting mental clarity and wakeful relaxation.
“As we see more consumers seeking plant-powered energy products to help navigate their health and wellness during these times” says Rob Smith, vice president of sales “our matcha LOVE ENERGY + couldn’t be more timely in helping consumers customize their daily wellness routines. With so many unhealthy energy drinks on the market, we are excited to deliver a clean and natural energy with functional benefits.”
Packaged in a colorful recyclable 8.2 fl. oz. steel can, the three flavors are:
Matcha LOVE ENERGY + Soothe: Japanese Matcha, Honey & Ginger
Soothes the body & mind with a balanced combination of honey, ginger and calming L-Theanine.
Matcha LOVE ENERGY + Immunity: Japanese matcha, Acerola and Yuzu
Maintains your defenses with a powerful blend of the superfruit acerola, matcha and vitamin C.
Matcha LOVE ENERGY + Focus: Japanese matcha, Blueberry & Ginseng
Matcha and L-theanine partner with ginseng for an empowering, focused blend.
Made with 100% Japanese matcha and delivering a balanced boost of energy, matcha LOVE ENERGY + takes the stress out of managing your daily wellness routine and helps you “stay grounded” wherever your day takes you.
ITO EN is known for its tea expertise and commitment to sustainable practices to include an award-winning tea leaf recycling program creating eco-products and tea farming practices. Recognized as one of 50 Companies Changing the World in FORTUNE, the company was awarded the “Sustainability Award” at the North America Tea Conference and “Best Industry Innovation Leader” at the World Tea Expo 2017.
Matcha LOVE ENERGY + will be available in specialty and natural food stores, grocery and supermarkets nationwide. Products will also be available at online retail stores at a SRP of $2.49 per can.
About matcha LOVE®
Matcha LOVE®, is the creation of ITO EN (North America) INC., a line of revitalizing green tea powders and beverages made from vibrant and flavorful whole-leaf Japanese green tea. A modern take on an ancient ritual, matcha LOVE products deliver a balanced flow of clean energy without the crash to help you stay grounded and present with a sense of clarity and mindfulness. With a robust family of ceremonial and culinary powders, ready-to-drink matcha shots and iced teas, all products harness the nutrient-dense and full vitality of the entire green tea leaf. Matcha is naturally abundant in antioxidants, free-radical fighting catechins, amino acids and vitamins A and C. To learn more about matcha LOVE, visit www.matchalove.com, ‘like’ us on Facebook or follow us on Twitter and Instagram.
About ITO EN (North America) INC.:
ITO EN (North America) INC., a subsidiary of ITO EN (Japan) LTD., is an innovative beverage industry leader dedicated to creating authentic products that embody the company’s five principles of Natural, Healthy, Safe, Well-designed and Delicious. ITO EN is specifically known as a global leader in green tea with award-winning brands, including TEAS’ TEA®, Oi Ocha, ITO EN Shots and matcha LOVE®. To learn more about ITO EN, visit www.itoen.com, ‘Like’ us on Facebook or follow us on Twitter and Instagram.
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