(Louisville, Kentucky) March 8th, 2022 – Hall’s Beer Cheese LLC, the dip and spread company behind the iconic Kentucky creation with a national following, releases a series of new crowd-pleasing recipes for basketball fans around the country, just in time for March Madness, following the Brand’s recent expansion into Costco Wholesalers throughout the Midwest.
The March Madness frenzy represents the peak season of gathering with friends and family to cheer on our bracket or Alma Mater. With an All-Star status as the premiere party staple, Hall’s Beer Cheese delivers again, releasing a series of one-of-a-kind flavor-winning recipes ahead of the NCAA Tournament. With a variety of spreads to choose from, the Kentucky icon boasts a portfolio of products that provide consumers with options from “Hot-N-Snappy” to “Original.”
Meet the Chili Beer Cheese Dog Dip Ring that brings the game home with you. Hall’s Beer Cheese revitalizes this arena classic, adding in some extra savory with a touch of heat. Check out step-by-step instructions for Hall’s crafted recipe at BeerCheese.com.
“Every March, the best of the best in college basketball face-off in cities across the country to determine a winner. As a native of Kentucky, college basketball is more than a game, it’s a winning tradition. Hall’s Beer Cheese is the perfect pairing for your March Madness parties. When it comes to the NCAA Tournament, you can bet Kentucky won’t disappoint, and neither will Hall’s.”
-Kit Crase, Majority Owner of Hall’s Beer Cheese
Considered to be the “original” beer cheese and the recipe that launched an entirely new spread category, Hall’s Beer Cheese has long been the darling of retailers such as Kroger, Liquor Barn, Sam’s Club, with recent partnerships with HyVee, Walmart and Costco. Offered in the Original Snappy recipe and the Hot-N-Snappy variety, the Hall’s Beer Cheese fan base boasts a geography that extends beyond the Bluegrass, a demand that has fueled growth for the Brand.
About Hall’s Beer Cheese
Hall’s Beer Cheese started as a spicy appetizer enjoyed by Central Kentuckians dining by the Kentucky River. It has since evolved into a nationally recognized brand. Taste of the South, Southern Living, The Wall Street Journal, Food Network, and other publications have featured the Hall’s Original Snappy Beer Cheese spread. The unique flavor of Hall’s Beer Cheese begins with aged Wisconsin sharp cheddar cheese and finishes with a bit of spice that provides the “snap” to Hall’s Snappy Beer Cheese.
For more information on Hall’s Beer Cheese, please visit: beercheese.com.
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