Winn-Dixie has lowered prices on more than 150 everyday items. Through the grocer’s “Down Down” program, customers can save more than 15 percent, according to the retailer.
Discounted products include fresh produce and dairy items, pantry staples, frozen appetizers and meals, snacks, health and beauty products, and essential household supplies. Items included in the program are updated each season.
“We know saving money without sacrificing quality is a top priority, and we are committed to helping our customers stretch their hard-earned dollars. Through our signature ‘Down Down’ program, with prices that are down and staying down, we strive to make it easy for busy shoppers to maximize value on their grocery budgets,” Dewayne Rabon, chief merchandising officer for Southeastern Grocers, parent of Winn-Dixie, said in a statement.
Winn-Dixie is providing discounts on national brand and private label products, including grocery essentials like oven-roasted deli chicken, sour cream, fruit snacks, and old-fashioned oats. Marked-down items are shown by a red hand on tags throughout the stores.
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