Beginning June 21, Whole Foods Market is launching a Rainy-Day Redo program for consumers to give away prizes when weekend rain hits at least half of the continental U.S. The giveaway series will leverage the expertise of meteorologist Stephanie Abrams of The Weather Channel. Whole Foods Market will share Abrams’ weekly weather call on Instagram at noon EST every Monday from June 21 through August 9. If the previous weekend was deemed a rainout in at least 50 percent of the country, a limited number of Rainy-Day Redo packages will be available.
Prize packages will feature summer-themed items – from beach and grilling gear to 365 by Whole Foods Market snacks – as well as coupons for summer essentials like ice cream or fresh fruit. Prizes will be available on a first come, first served basis, while supplies last.
“With everyone ready to get outdoors and enjoy the summer with family and friends, Whole Foods Market is the destination for summer celebrations big and small,” said Sonya Gafsi Oblisk, chief marketing officer of Whole Foods Market, in a statement. “The Rainy-Day Redo program was designed to keep summer on with giveaways, prizes, and seasonal treats. Rainy days don’t stand a chance in dampening the fun.”
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Image: Whole Foods Market