Whole Foods Market stores in Northern California, Boise, Idaho, and Fresno, California are sourcing Wise Sons’ seeded, braided challah, the maker of traditional Jewish comfort food has announced.
“Wise Sons offers a level of quality and taste that are unparalleled. I’ve worked in the food and beverage space for over 20 years and am proud to see our items available at multiple Whole Foods locations. Be it for a snack or observance of Shabbat, we look forward to supporting a greater geographical footprint through this partnership” shared Jerome Dees Jr, VP of sales of Wise Sons, in a statement.
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