Weis Markets has adopted the Elera commerce platform from Toshiba Global Commerce Solutions, which will streamline various processes including commerce, loyalty, promotions, and produce recognition.
The unified shopping experience will roll out to Weis Markets’ ecommerce platform and 197 brick-and-mortar stores with more than 2500 retail checkout touchpoints. The product provides Weis Markets with a platform to develop applications and services across these point-of-sale touchpoints.
"Retailers like Weis Markets are working to adapt and reimagine their retail environment to deliver engaging shopping experiences," said Bill Campbell, SVP head of global sales at Toshiba Global Commerce Solutions, in a statement. "Elera enables a 'buy anywhere, pick up anywhere, return anywhere' solution, meeting the ever-evolving expectations of consumers. The platform supports retail self-enablement, a capability which allows them to readily adapt to changes at the ‘speed of business‘ and meets the customers' return on investment goals."
Through the self-enablement capability and integrated loyalty and promotions management, customer affinity programs are more readily executed, which helps to increase customer engagement.
“We’ve selected the Elera platform to efficiently enhance our overall customer experience because it supports scalability in deploying customer focused solutions,” said Greg Zeh, Weis Markets CIO/SVP, in a statement. “That’s important when you consider point of sale is a crucial customer touch point and one that is the key to offering a strong customer experience.”
Related: Small Businesses Optimize Supply Chains in 2023; H-E-B to Open Texas Store