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Weee! Teams Up With Disney, Pixar

Specialty Food Association

Ethnic egrocer Weee! has collaborated with Disney and Pixar to create recipes inspired by the movie Turning Red.

The film is an animated coming-of-age fantasy comedy that champions the story of a teenage girl, Meilin "Mei" Lee, who is navigating the expectation to remain her mother's dutiful daughter during the chaos of adolescence. Her protective, if not slightly overbearing mother, Ming (voice of Sandra Oh), is never far from her daughter—an unfortunate reality for the teenager. And as if this pressure wasn't enough, whenever she gets too excited, she "poofs" into a giant red panda.

To give fans an opportunity to recreate the meals from the movie in their own homes, Weee! and Pixar created three recipes inspired by the story, from Meilin Lee Smiley-Face Congee to Mom's After School Bao to Dad's Famous Stir-Fry.

Viewers who want to try these recipes can purchase all needed ingredients directly from Weee!, and add another dimension to the movie experience.

"Weee! is thrilled to team up with Pixar to celebrate Turning Red," said Jon M. Chu, chief creative officer at Weee!, in a statement. "It is exciting to see Asian food and culture represented in such a creative and inspiring way.”

Additionally, Chu, also an acclaimed filmmaker of Crazy Rich Asians and In the Heights, sat down with the movie's director, Academy Award winner Domee Shi (known for her Pixar short Bao), to talk about her favorite foods from childhood, what she eats when she's stressed, and her journey as a director, from being the first woman of color to win the Academy Award for Best Animated Short Film to directing her debut feature film Turning Red.

The interview, which took place on Pixar's campus, is available on Weee!'s YouTube channel, as well as live on Weee!'s app.

Turning Red began streaming exclusively on Disney+ starting on March 11.

Related: New Leadership Joins Weee!Instacart Rolls Out New Features, Enhancements.