Walmart and Meredith Corp. are teaming up to provide consumers with an ecommerce experience that includes AI-powered meal planning, shoppable recipes, visual search, and chatbots.
“This wide-ranging partnership with Walmart includes first-party data-driven programs, which reimagine the shopping experience with highly personalized content and ad experiences that deliver unparalleled value every step of the way,” said Corbin de Rubertis, senior vice president of innovation at Meredith, in a statement. “As children go back to school, parents return to the office, and the fall season takes shape, Meredith and Walmart will help families prepare meals they’ll love and get them on the table faster.”
The partnership pairs Meredith’s expertise in food content, hyper-local consumer insights, and proprietary technology platform with Walmart’s wide customer reach, omnichannel presence, deep product assortment, convenient shopping experience, and delivery options, according to the retailer.
“Finding ways to help our customers live a little better each day is at the heart of everything we do, and that includes helping them shop more quickly and conveniently for affordable, high-quality products,” said Sarah Henry, senior director of content and influencer marketing at Walmart, in a statement. “We know that customers today are increasingly looking to shop in the moment, both on and off our platforms. We are focused on meeting customers where they are discovering inspirational content and enhance the customer experience. This partnership with Meredith is an innovative way we can seamlessly help our customers while putting much-needed time back in their day.”
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