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Walmart Expands Private Label Wine Offerings

Specialty Food Association

Walmart is expanding its Winemakers Selection private label wine line with the Winemakers Selection Reserve Series. This new collection features five premium wine varietals from some of the world’s prominent growing regions for a suggested retail price of $10 a bottle. The varietals include Argentinian Malbec, Italian Pinot Grigio, French Rosé, Californian Cabernet Sauvignon, and New Zealand Sauvignon Blanc.

“The Reserve Series features incredible tasting wines that radiate the characteristics that made their regions famous,” said Jason Fremstad, vice president, adult beverage, Walmart, in a statement. “Customers can explore Italy’s delle Venezie region with a light and refreshing Pinot Grigio or visit the Andes Mountains in Mendoza, Argentina with a velvety and full-bodied Malbec – so you can take an adventure around the world, without needing your passport.”

Related: Walmart Tests Self-Checkout Only LocationWalmart Automates Regional Distribution Centers.

Image: Walmart