Vertical Roots, an American vertical farm and consumer produce brand, has partnered with Food Lion to bring its hydroponic lettuce to 303 stores across the Southeast. Varieties available at Food Lion include Green Butter, Green Oak, and Green Leaf, as well as large leaf lettuce mixes.
Vertical Roots is rapidly expanding its territory, with produce now available at over 2,000 grocery stores in 13 states across the Southeast and Mid-Atlantic.
The new Food Lion partnership further validates consumers’ growing awareness of the benefits of vertical farming, as well as the demand for locally-grown, fresh, high-quality produce.
"Our new retail partnership with Food Lion is evidence of both our strong retail partnerships and the significant demand for regionally-grown hydroponic produce among consumers," said Andrew Hare, co-founder and general manager of Vertical Roots, in a statement. "As a company of modern technology-enabled farmers, we are 100 percent committed to delivering clean, healthy, and sustainable food to all the communities in which our products are sold, and focused on making our produce accessible to as many people as possible."
To accommodate the accelerating demand of Vertical Roots brand produce, the company continues to expand its existing farm sites and is set to open multiple new farm locations in centrally-located, high-demand regions in 2022. Vertical Roots farms are global food-safe certified by USDA and FDA, and its produce is non-GMO certified and grown without harmful pesticides or chemicals of any kind.
Because the produce is harvested, packaged, and shipped within the same day, Vertical Roots products have enhanced flavor and long-lasting freshness for up to 21 days.
Related: Natural Grocers Debuts Hydroponic Lettuce; Latest Farm to Table Concept Rolls Out at ShopRite.