Plant-based marketplace Vejii Holdings has entered into an agreement with United Natural Foods, Inc. Under the terms of the agreement, Vejii expects to improve overall margin based on a tiered discount structure and improve reliability and consistency of supply to over 5,000 products across 200 categories.
"The customer shopping experience is our number priority. Having a strong relationship with a health and specialty food leader like UNFI allows us to continue rapidly expanding our offering and access a wide variety of brands from across the globe." said Kory Zelickson, CEO of Vejii, in a statement. "We are committed to making plant-based products more accessible, while also focusing on sustainability, and having the ability to scale with a distributor like UNFI allows us to remain competitive and committed to our customers."
Vejii's product categories include grocery, supplements, household supplies, and wine. The company plans to expand into new categories such as clothing, furniture, and other sustainable products which align with the shopping habits and lifestyle trends of its customers.
"The Vejii platform has been inspired by a commitment to our customers and their values. By providing high-quality, plant-based alternatives that they may not have had access to before, and hope to inspire those who may be interested in incorporating just a little more sustainability into their lifestyles, in an easy way,” continued Zelickson. "As a national distributor, UNFI works with thousands of brands helping them deliver broader exposure to their products. We offer the ability for these brands to connect directly with their target consumer."
Related: UNFI Appoints CEO; UNFI, Crisp Help Brands Mine Data, Insights.