Vallarta Supermarkets, one of the largest Latino-owned supermarket chains in California, has announced a pilot partnership with Flashfood, a digital marketplace that provides customers access to heavily discounted food nearing its best-by date. The five-store pilot will bring the app to Los Angeles County shoppers in Palmdale and Lancaster for the first time, expanding Flashfood's presence across the U.S. from coast-to-coast.
Flashfood aims to eliminate food waste at the retail level by connecting shoppers with savings up to 50 percent off food nearing its best by date that would otherwise be thrown away. The partnership will enable consumers to save big on everyday grocery items like meat, produce boxes, dairy and bakery items, as well as center-store foods and snacks.
"Partnering with Flashfood enables us to connect our communities with discounted groceries at their local Vallarta store," said Andrew Lewis, VP of marketing, Vallarta Supermarkets, in a statement. "As a proven sustainability leader, Flashfood will not only help our shoppers save up to 50% on groceries but will also effectively reduce the amount of food reaching the landfill and further our commitment to zero waste."
Today, Flashfood can be found in more than 1,210 participating grocery locations in the U.S. and Canada including Giant, SpartanNash, SN Martin's, Loblaws, Tops Friendly Markets, Meijer, Giant Eagle, Stop & Shop.
Related: Giant Partners With Flashfood; Tops to Pilot Flashfood Program.