Grocery distributor United Natural Foods, Inc. has named 360PR+ its public relations agency of record. UNFI is a food wholesaler delivering products to customer locations throughout North America, including natural product superstores, independent retailers, conventional supermarket chains, ecommerce retailers, and food service customers.
360PR+ is focused on supporting a variety of company initiatives for UNFI, among them elevating UNFI as an employer of choice and raising awareness of UNFI’s Brands+ product portfolio. UNFI is the largest publicly traded grocery distributor in the United States.
The agency's work for UNFI leverages 360's experience spanning B2B and B2C communications and marketing, including the agency's expertise in food and beverage, retail and grocery, as well as experience with thought-leadership campaigns that support recruitment marketing.
"360PR+'s strategic thinking and deep category experience is exactly the blend of expertise we were looking for in our PR partner," said Amanda Helming, CMO, UNFI, in a statement. "They came to the table already steeped in our industry and invested in the business and were clearly ready to hit the ground running. In fact, they've already demonstrated that their strong relationships with media can drive impactful results for us."
Related: Vejii Partners With UNFI; UNFI Appoints CEO.