United Natural Foods, Inc. has announced the launch of UNFI Insights, a product developed with Crisp, an open data platform for the consumer goods industry. UNFI Insights is designed to provide UNFI suppliers with comprehensive sales, inventory, and deduction data across natural and conventional channels, according to UNFI.
The platform provides value-added insights directly through the MyUNFI.com supplier portal. Insights are designed to strengthen suppliers’ marketing and merchandising efforts, and include store and category recommendations, fill rates, voids, as well as deduction and food waste dashboards. This will allow CPG companies to monitor their brands’ UNFI sales and inventory levels across their retail sales channels and manipulate and utilize UNFI data within their own business intelligence tools such as Tableau, Excel, Power BI. It also works with cloud-based analytics tools from Google and Microsoft as well as Databricks and Snowflake.
“Expanding our relationship with Crisp to deliver to CPGs access to both their natural and conventional sales and inventory data, all housed in one location, provides CPG brands with an unrivaled opportunity to boost their relationships and growth prospects with retailers,” said John Raiche, EVP of Supplier Services, in a statemnt. “Leveraging our scale, focusing on investments in technology, and enhancing connectivity with and market visibility for our suppliers is expected to lead to better overall service levels for our retail customers and differentiate UNFI in a competitive marketplace.”
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