Wicked Kitchen, a plant-based food maker from the U.K., has launched a line of 20-plus products at all Kroger banners across the U.S., as well as at Sprouts Farmers Market. The line includes lunch and breakfast options, frozen ready meals, and a range of meal solutions, and meal kits.
“We’re thrilled to launch Wicked Kitchen in the U.S. with Kroger, the nation’s strongest leader in grocery retail,” said Pete Speranza, chief executive officer of Wicked Foods, Inc., in a statement. “As was demonstrated by Tesco in the U.K., the breadth of offerings Wicked Kitchen brings to market allows consumers to finally have a plant-based destination with a wide and growing variety of choices that has been lacking in the grocery market. What Wicked brings into the U.S. will be unlike anything else that has come before it in the plant-based space. This launch is one of the largest single-brand launches in the US grocery industry in decades.”
Earlier this month, Wicked Kitchen announced a successful investment round garnering $14 million in series A funding to help supercharge the plant-based food movement in the U.S. The funding round was co-led by pioneering plant-based foods venture fund Unovis Asset Management and Thailand-based NRF Nove Foods.
“We see the combination of Wicked Kitchen and Kroger being powerful launch partners to bring culinary plant-based variety to U.S. consumers. We see great opportunities with Wicked Kitchen and the broad reach it has into the shopping carts of plant-curious consumers,” said Chris Kerr, founding partner of Unovis Asset Management, in a statement.
Related: NotCo Raises $235 Million; Impossible Foods to Debut Plant-Based 'Chicken' Nugget.
Image: Wicked Kitchen